- Client: Vialink
- Category:: Admin Templates
- Tool Used: PHP Files, HTML, CSS, Js
- Date: 8 November 21
Technologies
The Challenge
In Kuwait’s fast-growing digital ecosystem, many businesses were struggling to manage customer conversations across multiple channels — WhatsApp, Instagram, Messenger, email, and web chat.
This led to slow response times, missed sales opportunities, and fragmented customer data.
Vialink was born to fix this: a unified inbox powered by AI, helping teams engage smarter, close faster, and scale efficiently.
What we did
Our Mission
Media StoryKW was entrusted with developing both the Vialink web application and its marketing ecosystem, including product positioning, go-to-market strategy, and brand communication.
Our goal was to build a SaaS platform that is not only functional and technically solid, but also designed to sell — a product built for growth.
Solutions:
We engineered a full-scale SaaS solution built on a modern, high-performance stack:
- Frontend: Vue.js for a fast, responsive, and intuitive user experience.
- Backend: Ruby on Rails providing a secure and scalable architecture.
- Database:PostgreSQL optimized for multi-channel messaging and analytics.
- Real-time Communication:ActionCable + Redis for instant message synchronization.
- Background Jobs:ActiveJob + Sidekiq ensuring seamless automation.
- Authentication: Devise + JWT for secure, role-based user access.
- Integrations: APIs and Webhooks for WhatsApp, Instagram, Messenger, MyFatoorah (payments), Amadeus/Travelport (travel), OpenAI (AI assistant), and Meta Business Suite.
We designed and developed Vialink’s official bilingual website, positioning it as a marketing-driven conversion hub for the SaaS product.
- Built with Vue.js + Ruby on Rails for stability and speed.
- Fullyoptimized for SEO and integrated with tracking tools: GA4, GTM, Meta Pixel, Microsoft Clarity, and LinkedIn Insight Tag.
- Designed to educate and convert through storytelling, feature highlights, and clear CTAs.
- Structured to support ongoing content marketing (blogs, case studies, demos, webinars).
We supported the go-to-market phase with a complete digital marketing plan covering:
- Positioning: “Vialink — the AI Sales & Support Assistant that speaks your language.”
- Objective: Establish Vialink as the leading AI-powered messaging solution in Kuwait within 3–6 months.
- Channels: LinkedIn, Instagram, YouTube, TikTok, and Google Ads.
- Content Pillars: Explainer videos, comparison campaigns, use-case storytelling, and social proof.
- KPIs: awareness growth, lead generation, and customer acquisition rates.
Results & Stats
The Results
- A fully functional web application now serving pilot clients across travel, e-commerce, and real-estate sectors.
- A professional SaaS website designed for conversion and brand credibility
- A robust, scalable infrastructure ready for future expansion and integrations.
- A complete analytics environment (GA4, GTM, Meta Pixel, LinkedIn, Clarity) enabling precise performance tracking.
- Mobile app versions for Android and iOS currently in development for launch on Google Play and App Store.
that provides specific Portfolio.
Ready to speak with a marketing expert? Let’s chat!
Address
121 King Street, Melbourne Victoria 3000, Australia.
Telephone
(+99 000 111 222 55 00)
info@example.com